Carolyn James

About Carolyn James

Carolyn James is an analytics specialist who brings with her 25 years of experience in the IT sector. Carolyn established Website Insights to help businesses to measure and improve online effectiveness. She loves unlocking data and showing people how it can be used in a systematic and disciplined way to get better results from online marketing. Carolyn focuses on understanding her clients’ business so that she can transform ‘a deluge of data’ into clear and relevant reports that can be used month after month to guide decision-making.

What is Google Tag Manager?

What is Google Tag Manager?

Carolyn James2025-08-18T15:44:09+12:00

An important component of website tracking is Google Tag Manager (often referred to

What is Google Tag Manager?Carolyn James2025-08-18T15:44:09+12:00

Does your booking page force people off your website?

Does your booking page force people off your website?

Carolyn James2025-05-13T13:26:35+12:00

It happens more often than you'd think, so I'm going to use the

Does your booking page force people off your website?Carolyn James2025-05-13T13:26:35+12:00

Online privacy is changing – businesses need to take note

Online privacy is changing – businesses need to take note

Carolyn James2025-05-13T13:28:54+12:00

Online privacy is a hot topic You might have heard a lot

Online privacy is changing – businesses need to take noteCarolyn James2025-05-13T13:28:54+12:00

Google Analytics for content marketing

Google Analytics for content marketing

Carolyn James2025-05-13T13:31:36+12:00

Writing an article for your website is a time-consuming process - although

Google Analytics for content marketingCarolyn James2025-05-13T13:31:36+12:00

Why should you use Google Analytics?

Why should you use Google Analytics?

Carolyn James2025-05-13T13:33:57+12:00

‘How often do you look at your Google Analytics reports?’ The presenter posed

Why should you use Google Analytics?Carolyn James2025-05-13T13:33:57+12:00

Tag your email campaigns to find best performers

Tag your email campaigns to find best performers

Carolyn James2025-05-13T13:35:55+12:00

See our Web Analytics done with you Services page. Website Insights has

Tag your email campaigns to find best performersCarolyn James2025-05-13T13:35:55+12:00

Is your Privacy Policy up to speed?

Is your Privacy Policy up to speed?

Carolyn James2025-05-13T13:38:33+12:00

[UPDATED SEPTEMBER 2020] If you are a healthcare business owner, you are probably

Is your Privacy Policy up to speed?Carolyn James2025-05-13T13:38:33+12:00