Carolyn James

Carolyn James is a web analytics consultant and trainer, helping marketers and advertisers get better results through well-planned measurement.

Carolyn established Website Insights in 2020 to help businesses to measure and improve online results. “I love unlocking data and showing people how it can be used in a systematic way to get better results from online marketing”.

Becoming a web analytics specialist was a re-focussing of skills, rather than a total career change. Carolyn had previously worked for many years in healthcare information technology, after starting her career as a pharmacist. Attention to detail and problem-solving with technology have been themes during her career.

Carolyn has written and contributed to articles for Click-Winning Content, Your Time Matters, MeasureU, Databox, Hubspot, TechBullion, AZBigMedia and other websites and on topics ranging from analytics for SEO, data analytics as a tool for small businesses, respecting consumers’ data privacy, Facebook ads conversions, to using AI in content marketing analytics, skills that enhance digital marketing efforts and analysis of social media trends.