Carolyn James

About Carolyn James

Carolyn James is an analytics specialist who brings with her 25 years of experience in the IT sector. Carolyn established Website Insights to help businesses to measure and improve online effectiveness. She loves unlocking data and showing people how it can be used in a systematic and disciplined way to get better results from online marketing. Carolyn focuses on understanding her clients’ business so that she can transform ‘a deluge of data’ into clear and relevant reports that can be used month after month to guide decision-making.

Benefits of server-side tracking

Benefits of server-side tracking

Carolyn James2026-07-24T16:53:14+12:00

The ‘Do you need server-side tagging’ calculator gives you a 'Yes/Not Yet' answer,

Benefits of server-side trackingCarolyn James2026-07-24T16:53:14+12:00

Do you need server-side tagging?

Do you need server-side tagging?

Carolyn James2026-07-24T17:09:48+12:00

Server-side tagging (a server-side GTM container, or similar) moves your tracking off the

Do you need server-side tagging?Carolyn James2026-07-24T17:09:48+12:00

Google Ads Enhanced Conversions

Google Ads Enhanced Conversions

Carolyn James2025-08-18T15:42:30+12:00

This article is the second in a series about Enhanced Conversions for Google

Google Ads Enhanced ConversionsCarolyn James2025-08-18T15:42:30+12:00

Google Ads Enhanced Conversions

Google Ads Enhanced Conversions

Carolyn James2025-08-18T15:43:01+12:00

Why implement enhanced conversions for Google Ads? Enhanced conversions allows Google to

Google Ads Enhanced ConversionsCarolyn James2025-08-18T15:43:01+12:00

Google Ads conversion tracking

Google Ads conversion tracking

Carolyn James2025-08-18T15:41:03+12:00

[UPDATED Apr 25] If you have tried to answer this question, you will

Google Ads conversion trackingCarolyn James2025-08-18T15:41:03+12:00

Mastering call tracking software and GA4

Mastering call tracking software and GA4

Carolyn James2025-05-19T17:07:07+12:00

Websites with prominent 'Call us' banners or buttons are able to get a

Mastering call tracking software and GA4Carolyn James2025-05-19T17:07:07+12:00

Shopify GA4 ecommerce tracking

Shopify GA4 ecommerce tracking

Carolyn James2025-05-13T13:09:15+12:00

Does Shopify have a native integration with Google Analytics 4 (GA4)? [UPDATED

Shopify GA4 ecommerce trackingCarolyn James2025-05-13T13:09:15+12:00

How you can use GA4 to analyse mobile web traffic

How you can use GA4 to analyse mobile web traffic

Carolyn James2025-08-18T15:45:23+12:00

Why should you analyse mobile traffic? As a website owner or marketer,

How you can use GA4 to analyse mobile web trafficCarolyn James2025-08-18T15:45:23+12:00

Google Analytics 4 (GA4) Setup Assistant – pros and cons

Google Analytics 4 (GA4) Setup Assistant – pros and cons

Carolyn James2025-05-13T13:17:39+12:00

First impressions are that Google Analytics 4 (GA4) can be set up with

Google Analytics 4 (GA4) Setup Assistant – pros and consCarolyn James2025-05-13T13:17:39+12:00

Use a dashboard to track your website’s performance

Use a dashboard to track your website’s performance

Carolyn James2025-05-13T13:20:10+12:00

A Looker Studio GA4 dashboard is an easy-to-digest view of key analytics metrics

Use a dashboard to track your website’s performanceCarolyn James2025-05-13T13:20:10+12:00