About Carolyn James

Carolyn James is an analytics specialist who brings with her 25 years of experience in the IT sector. Carolyn established Website Insights to help businesses to measure and improve online effectiveness. She loves unlocking data and showing people how it can be used in a systematic and disciplined way to get better results from online marketing. Carolyn focuses on understanding her clients’ business so that she can transform ‘a deluge of data’ into clear and relevant reports that can be used month after month to guide decision-making.