Website Insights

Website Insights is a web analytics solutions provider, helping marketers and advertisers get better results from online marketing.

Since 2020, Website Insights has helped over 100 businesses and marketing agencies with
implementing web analytics, website conversion tracking, Google Ads conversion tracking, dynamic marketing reports and interpreting marketing data.

Web analytics has undergone many changes in the past 5 years. Google discontinued Universal Analytics and replaced it with GA4. This has been a learning curve for businesses and agencies alike. Website Insights’ first implementation of GA4 was an ecommerce site in April 2020, back when GA4 was truly in its early days (and even had a different name!). Since then, we have completed and handed over GA4 implementations on many website platforms – WordPress, Wix, Squarespace, Shopify, WooCommerce, Commerce7 and WineDirect.

Over the same few years, new tools and technologies have continued to emerge. On top of that, marketers must keep up with important data privacy and consent responsibilities.

Website Insights retains a focus on the measurement of marketing, enabling us to stay on top of web analytics changes and provide specialist advice and service in this niche.

We are experts in: GA4, Google Tag Manager, Looker Studio.