Helping Businesses Boost Online Effectiveness

Website Insights

Helping businesses to make online marketing decisions

confidently, using data

Helping businesses to make online marketing decisions confidently, using data

Website Insights was established to help businesses measure and improve online effectiveness. I use clear, relevant and automated reports to track online marketing and measure the KPIs that indicate success. This allows my clients to be in the driving seat of their online marketing, making decisions confidently and efficiently.

How to track online advertising? How to measure digital marketing effectiveness? How to read a Google Analytics report?
If these questions are still on your ‘to do’ list, I can help you to get them done.

Website Analytics

Strategy & Goals

Content

About Us

Carolyn James

Carolyn is an Analytics Consultant and Trainer. After starting out as a pharmacist, she followed her interest into healthcare infotech as a business analyst and project manager. More recently she has become immersed in the world of web analytics, helping business owners to understand who is coming
through their ‘virtual front door’ so they can attract more of the right visitors.

Carolyn is certified with the Google Analytics lndividual Qualification and the Google Ads Search Certification. She works with a network of professionals who are experts in all things web.

About Us

Carolyn James

Carolyn is an Analytics Consultant and Trainer. After starting out as a pharmacist, she followed her interest into healthcare infotech as a business analyst and project manager. More recently she has become immersed the world of web analytics, helping business owners to understand who is coming
through their ‘virtual front door’ so they can attract more of the right visitors.

Carolyn is certified with the Google Analytics lndividual Qualification and the Google Ads Search Certification. She works with a network of professionals who are experts in all things web.

Testimonials

Working with Carolyn on our website insights was a seamless process. Her advice and instructions were concise, easy to understand and well thought out. As a result, it made me very confident in the marketing strategies that we were implementing. Furthermore, Carolyn was very responsive to all my questions and feedback. I would highly recommend her services.

Melanie McGrice, Dietitian, Melanie McGrice

At Foot Body Sole, we use a range of online marketing channels. Carolyn’s reports have made it easy for me to see which channels and campaigns are working best to generate leads, appointments and shoppers. Carolyn has also structured our Google Ads campaigns. I am more certain about the ROI on my Ads and confident I am not wasting money on keywords that not working. I’m now spending less time keeping on top of our digital marketing.

Nina Sventek, Podiatrist, Foot Body Sole

Testimonials

Working with Carolyn on our website insights was a seamless process. Her advice and instructions were concise, easy to understand and well thought out. As a result, it made me very confident in the marketing strategies that we were implementing. Furthermore, Carolyn was very responsive to all my questions and feedback. I would highly recommend her services.

Melanie McGrice, Dietitian, Melanie MGrice

At Foot Body Sole, we use a range of online marketing channels. Carolyn’s reports have made it easy for me to see which channels and campaigns are working best to generate leads, appointments and shoppers. Carolyn has also structured our Google Ads campaigns. I am more certain about the ROI on my Ads and confident I am not wasting money on keywords that not working. I’m now spending less time keeping on top of our digital marketing.

Nina Sventek, Podiatrist, Foot Body Sole